ABOUT SUPERFRIENDS MARKETING & PROMOTIONS GROUP

A TALENTED TEAM OF SPECIALIZED EXPERTS, READY TO USE THEIR
KNOWLEDGE AND EXPERIENCE TO HELP YOUR IDEAS FLY WITH SUCCESS!

STEVE POLLAK
President

Steve Pollak comes from a background that includes radio, television, newspaper, event planning, and promotional marketing. His television background includes working for 2 years on the television series "Unsolved Mysteries" followed by 2 years in creative development at The Disney Channel, developing interstitials (on air promos).

Readers from the Orange County, California were familiar with his weekly, "Street Talk" column which ran for over eight years in The Orange County Register. In the field of radio, Steve worked as a Senior Account Executive for various radio group corporations in Southern California for over 9 years and created many national network campaigns. He was largely responsible for bringing The Howard Stern Show to Las Vegas Live from The Hard Rock Hotel for two years in a row.

GLENN ROSENBERG
Print Media Specialist

Glenn attended the State University of New York at Fredonia, intending to major in Medical Technology. During his first semester, lured by the promise of free LP’s, (if you don’t know what LP’s are, ask your parents) he wandered into the college radio station. Glenn found himself doing a daily radio show, and the medical career was put on hold. It was during one of these shows that Glenn’s future wife called in to win a contest and, he had his first groupie. Recognizing that his prospects as a professional DJ, were very, very limited, Glenn took to selling commercials on the station. He knew that selling advertising was his calling in life. After graduating with a degree in Broadcast Management, Glenn joined the Radio Advertising Bureau, the national trade association for the radio industry. After several years at the hub of the radio industry, Glenn joined WPIX-FM radio as an account executive. A year later, in 1983 he joined WBLS-FM. Over the next 16 years, Glenn moved up the ranks from Account Executive, to Local Sales Manger, to General Sales Manger. Glenn left to form On Time Media, a full service media buying service specializing in direct response, placing radio, TV, cable, newspaper, magazines, and inserts. Now representing the advertiser, Glenn was able to take his “insider” knowledge and maximize media buys for his clients. Glenn has created a network of “remnant” (i.e., Super Discounted) newspaper, magazine and insert/shared mail properties to Superfriends. Today he has a stable of over 800 daily newspapers and 500 magazines that offer standby rates of up to 80% off rate card to our clients.

Glenn lives on Long Island with his wife and (still) groupie Karen. They have 3 children; Josh, Matt and Chelsea.

GAVIN BALLAS
Director of On-line Banner & Video Advertising

Prior to joining Superfriends, Mr. Ballas was the Director of Online Video Advertising at AdDynamix. While at AdDynamix Mr. Ballas helped numerous offline advertisers achieve success in online marketing. Over the years he has developed online campaigns for a wide range of brands like Earthlink, Nutrisystem, Circuit City, and Ronco. Prior to moving into the online space Mr. Ballas held sales positions at both CBS Radio and ABC Radio. Mr. Ballas is a graduate of the University of Texas at Austin and received an MBA in Corporate Finance from the University of Southern California.

RICHARD MARTINI
Director of Television Commercial Production

Richard Martini made his film directorial debut with the “quintessential 80’s comedy” You Can’t Hurry Love, featuring the debut of Bridget Fonda. His USC student short was the debut of fellow alum Daryl Hannah, and his documentary “Special Olympians,” won the Mexico City International Film Festival.

Rich, a graduate of the prestigious USC Film School, has worked for Robert Towne (Chinatown), wrote his first feature My Champion starring Chris Mitchum, and then wrote the Charlie Sheen comedy Three for the Road.

After the success of “You Can’t Hurry Love” (Leonard Maltin 3 stars) Rich co-wrote and directed two films, Limit Up, starring Nancy Allen, and Point of Betrayal, with Rod Taylor and Dina Merrill, for which he also composed the score. He then co-wrote, directed and scored Cannes Man with Seymour Cassel, with appearances by Johnny Depp, Brian Singer, and Jim Jarmush.

He recently co-wrote and produced My Bollywood Bride starring Jason Lewis (HBO’s “Sex and the City”) in Bombay, India, and from there he journeyed throughout India to make the documentary; Journey into Tibet.

His TV credits include producing the award winning “Charles Grodin Show” on CNBC, documentaries in Morocco and Tibet, a miniseries for HBO about the Medici family, and developing film projects with Fred Roos (“Godfather II”) and about Amelia Earhart.

He has written for Premiere, Variety, Daily Variety, edited and written for Epicurean Rendezvous and Inside.com. He’s also been featured in USA Today, commenting on “American Idol.”

DERRICK TADLOCK
Webmercial Producer

Derrick Tadlock brings over 15 years experience in sales and advanced marketing. He began his career in high technology and also worked in investment sales and venture capital promotion for multiple startup companies including Pre-Paid Cellular. For the last several years Derrick has worked to revolutionize the way businesses promote themselves to their customers using the latest in digital technology. His innovations have leveled the playing field for businesses wanting to use the highest forms of advertising and broadcast video on television, websites, emails and digital business cards, without the exorbitant costs of traditional television production. His proprietary template system allows clients to create broadcast quality commercials online with turnaround times in less than a week. In so doing, he has helped small and medium sized businesses leverage the previously unattainable benefits of sophisticated digital marketing tools and quality television commercials. Derrick holds a B.A. in marketing and international business from the University of Colorado at Boulder. He lives in Colorado with his wife and their menagerie of horses and dogs.

AL ABRAMS
Public Relations & Special Events Producer

Al provides senior level consultation to international and American companies, in the areas of creative marketing, public relations, and special-event productions.

Al has worked with corporate powerhouses like Toshiba, Mitsubishi, Hyundai, Emerson, COMPAQ, Oki, and Lowe’s, as well as medium-sized companies and start-ups that need to grow quickly. Al is a firm believer in the hidden creative power and potential of each person he meets.

Al inspires corporate executives, managers, and sales personnel to discover in themselves powerful new levels of creative thinking they can reliably use to manifest real-world solutions to the many challenges facing them.

By working with proven brainstorming techniques in a systematic, dynamic way, Al helps clients find the creative breakthrough ideas they can apply now, and can rely on in the future, to achieve a strong, competitive edge.

NELSON FERNANDEZ
Director of Hispanic Marketing

Nelson Fernandez is executive producer and co-host of the award- winning “best 2-hour” live, call-in public affairs show, “Sunday Edition,” heard from 5-7 am on KLSX 97.1 Free FM. Also, Nelson co-hosts “Understanding Real Estate” heard from 1-2pm on Sundays on the same station. For ten years, Nelson was the Director of Public Affairs for KLSX and KRLA radio.

Nelson continues to participate as a member of the board of directors for many community-based organizations’ boards of directors and advocates for community rights and concerns through the media. He served on the local affiliate of the Partnership for a Drug Free America’s Media Advisory Committee. He’s also a long-time volunteer media representative for the AID for AIDS/Dining Out for Life organization.

Nelson Fernandez is currently the Voter Educational Community Outreach Coordinator for the County of Los Angeles Registrar-Recorder/County Clerk in the City of Norwalk.

JULIUS HARPER
Internet Marketing Specialist

Most of Julius Harper's experience and background comes digital publications, Internet Marketing and New Media. Graduating from the University of Southern California (2005) with a B.S. in Business Administration (emphasis Marketing), Julius' early career exploits have earned him recognition from such names as Nintendo of America and The Sci Fi Channel.

JEFFRY MARTINI

Jeffry Martini comes to us with a very extensive background in broadcasting, publishing, promotion and production spanning more than 20 years. Most recently in radio, he developed a network of over 20 major market radio stations to air top quality specialty programs and other sales driven programming. He has won an Emmy and a Cine Golden Eagle as a producer for two of his many film and TV projects. He has worked with and for numerous major corporations and industry groups including Paramount Studios, Microsoft, E-Trade group, The Producers Guild, Playboy Enterprises, Rolling Stone magazine, and Pioneer Electronics. His media background includes stints with CBS/Infinity Radio, CRN, NBC, The Los Angeles Times, Cinefantastique, Femme Fatale, Rolling Stone, and Soundwave magazines. He is also one of the founders of The L.A.Weekly. He has written for Playboy, Esquire, Rolling Stone, Soundwave, and Playgirl Magazines, as well as the Los Angeles Herald Examiner, The Long Beach Press Telegram, and The L.A. Weekly. He is a world-wide traveler and recently crossed the Atlantic on the ocean liner Queen Mary 2. He was an officer in the US Army and is an Eagle Scout.