|
 If you've never managed print advertising before, you may not
know what you're getting into. Since 2001, Superfriends
Marketing and Promotions Group has been using it's
advertising industry experience to help our valued customers
stake their claim on this challenging form of media. We've
placed ads in noteworthy publications like Vegas,
Skylights, Blender and TIME Magazine. Print ads
may seem simple on the surface, but without the support of
inside-industry tricks and tips, you may not be getting what you
bargained for.
Understanding editorial calendars, agency discounts, 12x
insertion rate, etc. are all aspects of your print advertising
campaign that are better left to the experts. Experience has
taught us that not all print advertising is equal. Much of the
burden lies in choosing what publications best fit the customer
segments of a client. Determining the target demographic, and
nuances such as messaging and tone requires extensive research
and a fair amount of professional expertise. Without the right
team to guide your efforts, you can end up wasting money on
spots that will not yield results.
At Superfriends Marketing and Promotions Group we
almost always include targeted and professional print materials
in our integrated marketing strategies. If you'd like to learn
more about print ads, whether in magazines, newspapers or
journals,
give
us a call or contact us via email for a
free 15-minute
marketing analysis. We can help identify which
publications can give you the greatest return on your
investment, as well as help you explore other advertising
avenues to complement your print ad campaign.
Do Magazine Ads Really Work?
Effective magazine ads are more than just words on paper or an
eye-catching picture. The challenge of print advertising
involves captivating the reader at a moment's glance and
motivating that person to take action. Our ads succeed at
getting prospects to make a toll-free call, check out a website,
or purchase a new product. Our efforts are strategically
intertwined with other marketing channels—and our results are
measurable, guaranteed.
Magazine ads can be very effective in their own right, however, mixing print ads with an integrated
marketing approach helps to solidify your brand identity and
lead to much larger returns of sales and leads. Single, sporadic
marketing attempts usually don't succeed at achieving marketing
excellence, and if you want to get the most out of your money,
then you need to work with a dedicated and experienced marketing
team that manages every aspect of your advertising strategy: a
team like Superfriends Marketing and Promotions Group
Any agency can place magazine ads, but Superfriends has mastered artistic and
effective
placement strategies that deliver results.
We provide the full service: Superfriends can identify
must-have publications, negotiate affordable rates and craft
award-winning layouts. Can your current
agency match that?
If not, we encourage you to contact us. One of our talented
staff members would enjoy the opportunity of sharing past
success stories with you. You can also view some of our greatest
accomplishments yourself in the clients section of our website.
There you can read about successful radio spots, billboard
placements, magazine ads, and television insertions that have
helped our clients jumpstart lead generation and increase new
sales.
|
