WE CAN GET THE STARS AND PROS IN RADIO TO TALK FOR YOU!

For over a decade, Superfriends Marketing and Promotions Group has specialized in Radio Advertising using its exclusive "Let's Talk Radio Marketing™" formula to generate impressive results. We use our relationships and expertise with the nation's hottest local and national radio and television personalities to give our clients special access into the inner circles of the Talk Radio industry. The advantages of radio make it one of the best kept secrets of cost-effective marketing.

Think it's just a pipe dream to get a nationally recognizable personality to talk about your product or service? Think again, because Superfriends specializes in getting the lowest possible rates coupled with high added value, to make both economic and effective advertising campaigns. We can often save clients thousands of dollars while using the most recognizable A-list personalities in radio today.

Whether it's with Sean Hannity, Rush Limbaugh, Laura Ingraham, Howard Stern, Bill O'Reilly, Michael Savage, Dr. Laura Schlessinger, or Mike Gallagher, we have the power and the inside experience to bring the option of successful "First Person" endorsements to our client's radio advertising campaigns! Give us a call, or contact us electronically for a free 15-minute marketing analysis and we can get started toward getting them to talk for you!*

Most Superfriends clients participate in an initial 13-week test campaign. Research has shown that it takes approximately three months for listeners to hear, understand and retain the messages delivered through radio. If you have at least $5,000 dollars to spend on radio marketing a week and think you can benefit from an increase in qualified leads, and are interested in how radio can bring you these benefits, call or email us today.

Superfriends can often save clients thousands of dollars by running their commercials nationally rather than locally. The cost of running commercial messages (spots) in a targeted, personality driven radio show, airing in one or two mid to large size markets can often be more expensive than running in that radio show's entire national radio network. The local radio station airing the targeted radio show is competing against other stations in their market, and can set rates at very competitive levels (that means as "high" as the market will accept). In large markets like Chicago, Houston, Atlanta, New York and Los Angeles the rates can be as much as $1,000 (or more) for one 60 second spot on one station! A national "Buy", on the other hand, means that the national version of the same targeted show needs to fill up the entire spot inventory on ALL of the network stations (big and small) airing this show. So to get every station the spot, the network will set a price that is enticing (and very cost effective) for the advertiser. Superfriends can get your message on hundreds of stations (including all of the major markets) for the equivalent cost of running on 2 or 3 local stations airing the same show! Give us a call, or contact us electronically for a free 15-minute marketing analysis and we can get started toward getting them to talk for you!*

The Top Talk Radio Audiences
(excludes Satellite Radio)

Radio Personality Minimum Weekly Cume (millions)

As Published in TALKERS Magazine/Focus Communications Inc. Fall 2006

COMMON QUESTIONS ABOUT MARKETING WITH RADIO PERSONALITIES

Q: Can you get a personality to use my product or service?
A: Each personality has to agree to align themselves with your product or service, since in most cases they're giving their “stamp of approval”, most are very selective.

Q: Is there any way to get on a show without having to buy commercials?
A: We don't recommend this route, because most personalities, show producers, program directors, promotional directors, and radio stations are inundated daily with requests for free publicity and are turned down. The radio business is in business to make money, while at the same time it's there to partner with its clients make a return on investment. With radio the only way to stand out in the crowd and on the air is to invest your marketing funds in commercials. Superfriends Marketing & Promotions Group can create an integrated promotional campaign that nets you additional promotional elements which may include on-air interviews, website promotions, promotional events, contests, and giveaways.

Q: Is there a minimum amount of time that one needs before a campaign can begin?
A: It's usually a good idea that when using a personality to give an implied endorsement, that we allow at least 2-3 weeks of time before anything airs. This will allow for the personality to become familiar with your product or service, and give his or her approval. It also allows us to develop more effective copy, and to get you the best rates available.

Q: Is there a minimum length of time that one needs to commit to have a personality voice a commercial?
A: Most personalities will not align themselves with a product or service for less than 13 weeks. Major personalities such as Dr. Laura, or Rush Limbaugh will not even look at a campaign for less than 52 weeks. There are exceptions, so please call us to discuss.

Q: Can I use a major personality like Howard Stern to voice a commercial in selected cities or markets?
A: Yes. We can develop a campaign with certain personalities like Howard Stern, Sean Hannity, and others in select cities, rather than in every market the show is heard, but often a significantly higher talent fee is required. In other cases, in order to get the talent involved, we have to buy the entire network of cities where the show is heard.

Q: What are the costs to have a brand name personality voice a commercial or have produced commercials in their program?
A: Costs can be as low as $2,000-$3,000 a week for a local personality in one city to voice an ad, and as high as $80,000 a week for five spots per week voiced by Rush Limbaugh who reaches 99% of the country. Each personality has different rates, minimum schedule lengths, and minimum spots or commercials required per week in order for the campaign to be effective. The key is to plan in advance and to let Superfriends Marketing and Promotions Group develop a campaign with your needs and budget in mind. Contact us for more information.