Ongoing Website Analytics Management
It is essential for success that continual improvements be made to your website in order to maintain and grow conversion of website visitors to customers. Without constant adjustments in content, look-and-feel, navigation, etc., the results generated from the website will deteriorate. In order to achieve optimal conversion, Superfriends will measure website analytics and apply the knowledge gathered from such data on an ongoing basis. Superfriends will integrate its industry leading web analytics program prior to launching the website in order to capture the flow of all traffic driven to the site. Superfriends will then continually monitor the behavior of all traffic within the site, and implement necessary changes to maximize conversions and subsequently lower customer acquisition costs.
Ongoing Website Merchandising Management
Part of a successful, ongoing, direct-sales effort is to continually optimize the merchandising of product and seminar offers based on changes in the traffic drivers, feedback from consumers, competitive pressure and ROI results from all direct sales efforts. Merchandising includes, but is not limited to: unique product offers, custom product bundles, persuasive “call to action” copy, direct sales oriented graphics, custom landing/offer pages, up-sell and cross-sell opportunities, exit page pop-ups and order confirmation emails. The merchandising program is specifically designed to maximize the conversion of website visitors into high value and repeat customers, and is continually monitored on a week-to-week basis by the Superfriends team. Superfriends’s merchandisers have extensive knowledge and years of experience optimizing ecommerce merchandising efforts in order to maximize total revenue.
Ongoing Design and Development of Website and Landing Pages
As part of Superfriends’s ecommerce management services, Superfriends will provide you with all creative work as it relates to the website and landing pages. This will enable Superfriends to keep the website fresh and up-to-date on an ongoing basis. This will also provide a means for you to test and incorporate new offers and design ideas into the website without having to hire an outside web design staff. It has been proven time and again that maintaining an ever evolving ecommerce site is one of the keys to creating a high conversion of visitors to customers.
Customer Loyalty & Referral Program
An online customer loyalty and referral program is a way to continue reaching out to customers and drive additional high-value sales of merchandise. Superfriends will develop and manage these programs as well as provide the necessary technical web, email and database development needed to launch and maintain the programs. This database of customers can also be tapped into by you to test market new types of merchandise and gain feedback on existing product offers.
A/B and Multivariate Testing
Superfriends will also execute ongoing A/B testing and multivariate experiments to ensure the website home page, landing pages and offers are performing at peak conversion levels. The ongoing A/B testing involves putting the website and landing pages on a “rotator” whereby incoming website traffic is funneled (in a controlled manner) to multiple versions of the website and landing pages. Once a statistically relevant conversion score is achieved, the best performing web pages are selected and the A/B testing process begins again. Multivariate testing is a process whereby a landing page is broken down into its core direct response components (product photo, call to action copy, order now button, price, etc…). During the multivariate experiment, the page being optimized is presented to website visitors in numerous combinations of every variable component. Once a statistically relevant number of page views is achieved, the “winning” page layout is selected.
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